Just 4% of Dixon Center for Military and Veterans Services resources come from individual donors. Therefore, as an organization we rely on corporate matching gifts. These matching gifts are a type of philanthropy in which companies financially match donations that their employees make to nonprofit organizations, including Dixon Center.
When an employee makes a donation, they'll request the matching gift from their employer, who then makes their own donation. Many companies usually match donation at a 1:1 ratio but some will match at a 2:1, 3:1 or even a 4:1 ratio.
Corporate philanthropy and matching gifts are valuable because they are unrestricted funds. It provides Dixon Center two donations for the work of soliciting one, and according to one donor, she loves knowing her gifts "went twice as far".
As a nonprofit organization, matching gifts are at the forefront of our fundraising strategy. In fact, we face consistent challenges each time we attempt to grow our existing matching gift revenue channels. We have found that 78% of match-eligible donors have no idea whether their company offers a matching gift program.